Premier League side Burnley FC and Championship duo Preston North End and Blackburn Rovers are backing ICON Week 2023.
The third annual ICON week (25 to 29 September 2023) is here to raise awareness of infant crying and how to cope to support parents/carers and prevent serious injury, illness and even death of young babies as a result of Abusive Head Trauma that happens when someone shakes a baby.
ICON is a programme to raise awareness of infant crying and how to cope to support parents and carers, and prevent serious injury, illness and even death of young babies as a result of abusive head trauma from shaking a baby.
The evidence-based programme consists of a series of brief interventions that reinforce the simple message making up the ICON acronym:
I Infant crying is normal and it will stop
C Comport methods can sometimes soothe the baby and the crying will stop
O It’s OK to walk away for a few minutes if you have checked the baby is safe and the crying is getting to you
N Never ever shake or hurt a baby
For more information, please visit www.iconcope.org/iconweek2023
For Burnley, Morocco international winger Anass Zaroury (I), South African striker Lyle Foster (C), Belgian centre back Ameen Al-Dakhil (O) and Italian goalkeeper Denis Franchi (N) supported the cause on video, along with former England international striker Jay Rodriguez, left back Charlie Taylor, Belgian winger Manuel Benson and Danish winger Jacob Bruun Larsen, currently on loan from Bundesliga side Hoffenheim (pictured).
Representing North End are former Denmark U21 midfielder Mads Frokjaer-Jensen (I), midfielders Brad Potts (C) and Ryan Ledson (O) and Welsh goalkeeper David Cornell (N) along with Republic of Ireland internationals Greg Cunningham and Alan Browne.
Former Spurs winger Dilan Markanday, Blackburn-born midfielder Adam Wharton (I), left back Harry Pickering (C), defender Joe Rankin-Costello (O), attacking midfielder Sammie Szmodics (N) and former England Under 19 forward Niall Ennis supported the cause on video.
